(SPEECH)

[MUSIC PLAYING]

(DESCRIPTION)

Text, HUMMVEE, Flat Pedal Shoe.

A brown carton saying ENDURA is spun by a man with tattoed hands on a scuffed surface. He opens the box and removes a bicyle shoe in grey and tan colour. He puts the shoe on his foot, tightening the laces. The shoe is shown close up, there is a red ENDURA wordmark visible on the tongue. The shoe is slowly rotating on its toe area, a close up of stitching, the tan coloured under sole with an embossed logo is visible.

Text, STICKY FOOT GRIP.

Close-up of the toe section with vent holes. Full rotation of the shoe to show all sides. Close-up on the inside of the shoe, showing the insole. Text, ENDURA Ortholite Recycled. The following pairs of shoes are shown in quick succession: Pebble colour, green colour, blue colour, black colour, pebble colour. A BMX rider jumps pover a quarter pipe in an indoor skatepark. He jumps onto the top of an oversize brown card shoe box with an ENDURA logo on its side. He jumps off.

Text, ENDURA, GET A GRIP